Meantime Blog

News, views, insights, and musings from the Meantime teamon the world of PR, logistics, and Royal Greenwich

Five reasons to invest in B2B PR

Public Relations involves raising awareness about a product, brand, or service

So, you are thinking about investing in public relations and hiring an agency to do your PR?

Then you are probably also wondering about the outcomes of such an investment, and what PR can actually do for your business.

You may even be asking yourself, “What exactly is PR?”

Let’s start there.

PR involves raising awareness about a product, brand, or service and persuading people to behave in ways that support your objectives.

Sounds simple enough, but how does it work and what do clients actually get out of it?

To answer those questions, here are the top five reasons to invest in B2B PR.

Raise awareness

One of the primary benefits of PR is raising awareness about a business.

We all work hard in our professional lives and so it makes sense to be recognised for that, whether it be for excellence, innovation, or going that extra mile.

Raising awareness is the first step along the B2B PR path and can be instrumental in cementing a strategic position in a particular market or sector.

Increase sales

If more potential customers are aware of your business, then there are more possibilities to increase sales.

There are times in life, and in business, when we have to make some noise to get noticed and that is exactly what PR does, although in a subtle, professional manner to catch the attention of a target market.


Branding can be a highly effective tool for successful business, but hard to achieve without a strategic plan.

Therefore, it is important to think about how you want your business to be perceived and what you want it to be known for.

Tailored logos, slogans, colours, names, and fonts are all ways to enforce branding, and when combined with consistent messaging, can create a strong identity for your business.

Create an online community

In today’s digital world, an engaged online community is becoming the status quo for businesses.

The use of social media is not only continuing to dominate our daily interactions, but it is now a recognised medium for directly communicating with a target market.

However, embarking on a social media campaign without a purpose can be a waste of time and effort, and should always be incorporated into an overall PR plan.

Crisis communications

A crisis is a situation that is often unexpected, but if it does happen then the support of an expert team will be invaluable.

Crises can appear in many forms, but how a company deals with a crisis can be a defining moment in how it is later perceived by the public, customers, and business associates.

By having a communications plan in place, you can ensure that a proactive response will be put into action and the crisis handled professionally.


For any questions about how PR can benefit your business, don’t hesitate to contact us on

About the author

Emma Murray

Emma was born in the year the Beatles broke up. She studied Middle Eastern Archaeology and Akkadian, although she has to admit her cuneiform is probably a little rusty these days. She was once an archaeologist working in Syria and Jordan, and has been an English language teacher. She has lived at one time or another in Jerusalem and Aleppo, as well as Paris and Brussels, where she went to school and learnt to speak French.