B2B PR Insights

How we help logistics, tech, and fintech innovators achieve their B2B communication and public relations objectives, as well as a look at how our small business is working to achieve its sustainability goals by thinking big.

Get Your Name Out There

A PR Consultancy is exactly what your business need to ensure everyone is talking about you

public relations b2b pr

Nielsen studies show public relations (PR) is 90% more effective than advertising in influencing consumers. Favourable mentions of you, your brand, and your solutions that are earned and not paid for are far more valuable than paid advertisements.

Be totally honest for a moment and answer this question: When was the last time you paid attention to an advert?

Now ask yourself when you last listened to the recommendation of a friend?

Chances are you’re more likely to trust the recommendation of a friend (well, 90% of us are more likely). Word-of-mouth recommendations and organic buzz are vastly more influential in bringing potential customers to you to discuss your business solutions because of a new-found level of trust.

Trust significantly affects intention to buy.

“But Alex, how do I get to the point where people are recommending me and trusting my business?” I hear you ask.

Look, I’ll level with you, PR is a fulltime job, and most individuals and businesses don’t have the time, skills, or connections to handle it themselves; find the people that can nail it for you. Work with an expert PR consultancy.

Experts are experts for a reason, and you should take full advantage of that fact. If you want exquisite results, get someone who knows what they’re doing. You want to get known as the expert in your field, so get an expert PR consultancy to make this happen. You wouldn’t let a maverick tackle your plumbing, so don’t let one handle your public relations.

A PR consultancy specific to your industry will source the best speaking opportunities for you, distribute your news, prep your speeches, write articles, refine your social media tone, get you into the media outlets your audience connects with, and help develop your story.

PR will provide real value to your audience by helping you create something useful, educational, and inspiring to pique people’s attention, not just endless sales pitches. Use PR to get to know your audience as much as possible – empathise with them – and provide output they consider valuable. Build the conversations they want to have, provide your opinion, and engage with the audience you are seeking to grow.

Through a diverse range of strategies put in place by your PR consultancy, you and your brand will become the go-to when a question is raised, and the example other businesses seek to emulate a success in your industry.

No matter if you’re a startup, a small business, or a multinational with thousands of colleagues, get in touch with us at hello@meantime.global to benefit from a PR campaign tailored exclusively to you and your needs.

About the author

Emma Murray

Emma was born in the year the Beatles broke up. She set up Meantime in 2008 after a 15 year career reporting on the supply chain and logistics industries. She is an NCTJ-trained reporter and an award-winning editor. She studied Middle Eastern Archaeology and Akkadian, although she has to admit her cuneiform is probably a little rusty these days. She was once an archaeologist working in Syria and Jordan, and has been an English language teacher. She has lived at one time or another in Jerusalem and Aleppo, as well as Paris and Brussels, where she went to school and learnt to speak French.