B2B PR Insights

How we help logistics, tech, and fintech innovators achieve their B2B communication and public relations objectives, as well as a look at how our small business is working to achieve its sustainability goals by thinking big.

Simple Answers for Simple Questions

Business to Business Public Relations: What does it mean?

Question mark magnifying glass B2B PR

Industry jargon can be a barrier to trying something new or fully understanding what is going on. Here is a brief introduction and answers to some of the most frequently asked questions about Business to Business (B2B) Public Relations (PR) and what it means for you and your business.


What does it mean?

In its simplest form, B2B PR means assisting you in making sure your services, products, and expertise are known by target businesses. As a B2B PR consultancy, Meantime Communications develops strategies and campaigns to make your business visible, your values completely understood, and to make sure your name is the first that comes to mind for your sector.

How does it work?

As a B2B PR specialist, we will get you connected with industry publications and involved in hot talking points that target who you want to get better connected with. This can happen through a range of options, most commonly through press releases to distribute your business news and developments, regular media appearances discussing your sector, joining panels at events, presenting to targeted audiences, and getting known as a source for reputable answers.

What should I expect from it?

Have you ever read an article on your specific industry talent and wanted to get involved in the conversation? If so, you need a B2B PR specialist. B2B PR will keep you connected with the targeted publications for your sector and specialisms through interviews with journalists, feature article contributions, speaking opportunities at events, and more.

Is this different to marketing?

Yes! Very much so! Advertising is paying for exposure and paying to have people/businesses see your name; PR is about developing trust with people and businesses and using that to drive your growth. Marketing is for a specific product; PR is for your reputation. You can pay for an advert in a top tier media outlet with marketing, or you can have the journalists seek you out because they know your reputation is to provide expert insight and compelling thoughts thanks to PR.

If you have more questions about B2B PR or want to hear about the tailored solutions Meantime Communications can provide your business, email hello@meantime.global

About the author

Emma Murray

Emma was born in the year the Beatles broke up. She set up Meantime in 2008 after a 15 year career reporting on the supply chain and logistics industries. She is an NCTJ-trained reporter and an award-winning editor. She studied Middle Eastern Archaeology and Akkadian, although she has to admit her cuneiform is probably a little rusty these days. She was once an archaeologist working in Syria and Jordan, and has been an English language teacher. She has lived at one time or another in Jerusalem and Aleppo, as well as Paris and Brussels, where she went to school and learnt to speak French.