Technology PR Specialists
What is technology PR?
Technology Public Relations is the discipline which looks after a company’s reputation, with the aim of earning understanding and support and influencing opinion and behaviour.
PR is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its audiences.
Technology PR includes press release campaigns, where companies send out news to influencers who write about them such as journalists and media relations, where companies communicate with reporters to help them develop stories about technology, which then reference the company.
Other types of technology PR could include thought leadership articles and comments and speaking at events.
Tech PR firms can help you develop a holistic strategy, incorporating all available news outlets and platforms and underpinning your business objectives.
Types of technology PR
There are different types of technology PR, from gaining positive news coverage in the media to communicating to employees and how you handle a crisis.
A solid B2B PR campaign will take a holistic approach across all of the different platforms, including social media.
Your tech PR agency will help build a strategic campaign, so it is important to plan with your PR partner and understand who your audience is and what action you would like them to take so that you can decide which outputs best suit your needs and which people you need to reach.
There will be different audiences for you to speak to with both external and internal stakeholders included.
Press releases are one way to get your brand reported on in the media. They are short, compelling news stories sent to targeted members of the media with the aim of attracting the interest of a journalist or editor to write about the story and your company.
PR also includes media relations, where your tech PR agency builds relationships with journalists and influencers to secure media coverage for your brand.
By nurturing positive, long-standing relationships with the people who write about you means they will be more likely to turn to you for a quote or industry insight, and may choose to write a case study about you or include you in a feature length story.
This helps establish you and your business as industry leaders. And if you and your organisation are honest, open and available, media outlets are much more likely to publish positive news stories about you – even during a time of crisis.
Tech PR firms can help with crisis communications is another aspect of technology PR and is needed when disaster strikes, from having to recall a product to a leaked story from a disgruntled ex-employee.
A situation of this kind must be addressed quickly, openly and honestly and the key is preparation.
You should work with your tech PR partner agency to have a crisis comms plan in place from who will be the key spokesperson, to messaging and how the message will be distributed.
You need to also consider your internal stakeholders and how you will communicate to them.
Social Media plays an important role in today’s technology PR, with Twitter, Facebook, Instagram and TikTok fast becoming channels of choice for marketing new products and services in the consumer world. LinkedIn is the channel of choice for B2B, but business PR trends eventually follow mainstream, so you should be prepared to embrace all options.
Social Media has driven a change in the PR landscape, blurring the line between PR and marketing through an emphasis on content, at the heart of any successful PR strategy.
It is a fast and effective tool to connect with audiences, but because of its speed, things can go wrong so it is important to carefully choose the best platforms for your brand and to make sure there is a proper strategy and purpose behind any activity.
People are the most important part of any business and successful recruitment and retention are therefore invaluable.
Tech PR firms can help with internal PR, which is the business of making your staff feel valued and could include anything from organising employee events and awards, to launching an employee newsletter.
The impact of technology PR.
A professionally run technology PR campaign will support you to achieve your business objectives.
By raising awareness and information about your brand, you will be paving the way for effective sales and avoiding the need for cold calls. The more your brand is mentioned in the media, the more credibility you will achieve when customers or potential employees search for you on the internet.
You will be building a reputation through a mixture of media placements, speaking opportunities, thought leadership articles, and events ensuring your brand is represented in the right places and that you are presenting the right messages.
Press releases and media articles are valuable content, which you can recycle to use on social media. They will distinguish you as a thought leader and by sharing news stories about winning business, new staff or expansion builds trust and demonstrates commitment to a marketplace.
Technology PR will ensure you have a healthy presence across the media in a trusted context with effective third-party endorsement.
PR helps to build staff morale and encourage teamwork and supports your brand’s ethos and company culture.
PR can help your employees to feel proud of working with you, when they are out and about and meet people who know your company as having just won a major contract or opened a new office.
Staff retention is boosted and your company becomes known as a good place to work, attracting the best talent to join you.
Why use a specialist technology PR consultancy?
The technology industry can seem complex to explain to a wide audience because of frequent use of jargon, and rapidly developing new fields, such as Artificial Intelligence and Blockchain.
A technology PR consultancy will keep up to date with the latest trends and will know how to explain complex concepts and developments in a way that can be easily understood by different audiences.
The influencers reporting on your industry will have excellent relationships with the specialist B2B PR agencies in their sector and will rely on them as a source of compelling news and feature stories.
By maintaining these vital media relations and developing a comprehensive data base of relevant journalists, you comms partner will ensure that your brand and products are regularly written about in the publications that your stakeholders read.
Because they already understand your business and have close ties with the media that report on your sector, they will have a clear understanding of the types of stories that resonate with their readers.
The right partner will also save you time as they will be able, not only to communicate your story through the media, but also on social channels, ensuring that your message is present across all of the relevant channels, presented in a manner that is digestible and understandable by your stakeholders.
You will be able to focus on your business, whilst they focus on your PR – a key business investment, which will add to your bottom line.
A B2B PR consultancy can build a communications plan for you that reflects and supports your sales pipeline, as well as ensuring that your thought leadership shines through.
The value of working with a specialist B2B PR agency is that they understand your business, have contact with the leading influencers in your sector, an extensive knowledge of the media that will report on you, as well as the stories that will resonate with their readers, and can save you valuable time, whilst adding to your bottom line.
Your chosen technology PR partner will have invested in the most up to date training and qualifications in what is a dynamic and fast-moving industry, ensuring that your story does not get left behind.
It is also important to check that they can demonstrate an affiliation with a reputable trade Association in their sector, which encourages further training and development and provides a valid Code of Conduct, which your B2B agency has signed up to.
We are leading technology public relations specialists.
Specialist B2B technology PR consultancy Meantime Communications works with a wide range of industry though-leaders globally including in the tech, fintech, logistics, supply chain and transport industries.
We have been engaging with audiences globally through varied strategic campaigns, developing creative technology PR solutions for our clients worldwide – including press releases and press relations, copywriting, events, awards entries, speeches, reputation management, and social media campaigns.
We develop and launch brands, including logos, web sites, and vision and mission strategies and statements.
Meantime has built an unrivalled B2B PR database of leading writers and influencers reporting on the latest news and trends in technology globally and we have a team of creative staff, who are also trained as writers and journalists delivering B2B PR solutions.
Technology PR success stories
Meantime founders Emma and Julian have a combined 44 years’ experience of working for, and with, the tech, fintech, transport and supply chain industries. Both are trained journalists with experience on local and national newspapers and magazines, as well as and journalism qualifications.
Over the last 12 years we have built up a dedicated database of specialist writers reporting on the tech industry globally and are in regular contact with them to talk about our clients. Meantime has over 20 clients based in 12 countries covering Europe, the USA, Asia, and Africa and including number one financial platform for moving money and vital remittance information between payers and vendors in the logistics industry PayCargo as well as tech start-up and Industrial Internet of Things company Packwise, and digital supply chain platform Topo.
In 2020 alone, we distributed 86 press releases and secured 2470 articles for clients, reaching 981.9m people worldwide. We help tech customers to launch new brands, raise awareness of their existing brand, reach new markets and customers and encourage talented employees to join them.
We are up to date with the latest online trends and curate and create content for all of the main social media platforms, which we also track and report on. Our success stems from careful planning and strategic thinking, as well as our specialist media contacts, training, and supply chain public relations expertise.
We are in constant contact with clients to ensure we have a clear understanding of their business objectives so that we can develop communication objectives which support their desired outcomes. We are proud to be a part of the team. We work seamlessly with our clients’ logistics marketing team.
We regularly report back on outcomes to check that the strategy we have in place is aligned with our clients’ business. Armed with an in-depth understanding of B2B PR combined with a knowledge of our customers’ industry, we develop innovative campaigns to set our client’s brands apart from their competitors.
Our sustainable business mode, which focuses on a people, planet, profit model means we are privileged to support a number of charities and volunteer our time and expertise to help our community. This approach has thankfully become more important to businesses everywhere and we are pleased to be able to demonstrate in different ways that we not only agree with this way of working, but also live what we believe on a daily basis.
We are proud of being, not only an expert B2B communications consultancy, which tirelessly seeks to improve, but also an agency with a big heart, that is focused on delivering high quality services to customer, whilst making a genuine difference with the tools at our disposal. We take the business of sustainability as seriously as we do the business of B2B PR.